Reform UK is stepping around traditional news outlets with the launch of a weekly podcast that puts listeners directly alongside Nigel Farage and senior party officials. The initiative marks the first time a British political party has produced its own audio programme.
Saturday’s debut episode will pull from footage captured on Reform’s campaign trail ahead of the local elections, capturing moments with both supporters and critics. Future episodes will track Farage’s campaigning visits across Wales and Scotland, alongside deep dives into major policy rollouts. The show will stream on Spotify and Apple Podcasts, though the party has ruled out hiring a permanent host.
The podcast builds on an aggressive digital push from Reform, which has already sunk tens of thousands of pounds into building its own in-house television studio. Farage’s social media reach sits at roughly 7.3 million across X, Facebook, TikTok, Instagram, and YouTube, outpacing the combined audiences of Sir Keir Starmer, Kemi Badenoch, Sir Ed Davey, and Green Party leader Zack Polanski.
That online footprint has fed directly into political gains. Research from JL Partners, commissioned by the think tank Onward, shows Reform now leads the national polls and has become the preferred party among Generation Z men. The party’s sharp TikTok strategy has been widely credited with driving its surge among younger voters.
The launch also highlights a widening rift between political campaigns and mainstream broadcasting. Farage already hosts a primetime slot on GB News, a channel under repeated Ofcom scrutiny for its practice of putting politicians behind the microphone. Culture Secretary Lisa Nandy has publicly argued that the programme erodes public confidence in broadcast journalism.
Rival parties are scrambling to catch up. The Prime Minister signed up for both TikTok and Substack late last year, and Labour has brought in FourOneOne, a digital marketing agency backed by LinkedIn founder Reid Hoffman, to counter Reform’s TikTok influence. Reform’s online reach has grown further since Robert Jenrick defected from the Conservatives, bringing with him a track record of generating attention through social media.
Farage described the podcast as an unprecedented window into the party’s day-to-day operations, saying it will give listeners access to every dimension of Reform’s work in a way no other political group has attempted.