Ford Motor Company is marking America’s 250th anniversary with a nationwide pricing programme offering employee prices to all US customers on most new 2025 and 2026 Ford and Lincoln vehicles through July 6.
The Michigan-based automaker launched its American Value. For American Values campaign on Friday. Under the programme, buyers can pay the same price as Ford employees, which is below the Manufacturer’s Suggested Retail Price, potentially saving them hundreds to thousands of dollars depending on the vehicle.
Ford said the campaign highlights its broader commitment to American values.
“Ford has always believed that American values are more than words — they’re actions,” said Andrew Frick, president of Ford Blue and Model e. “As the nation approaches its 250th anniversary, American Value. For American Values is our way of giving back to the people who show up every day: American workers, small business owners, and families who place their trust in Ford.”
In its announcement, Ford also highlighted its domestic footprint, noting it employs more US hourly workers and assembles more vehicles in the US than any other automaker.
“This commitment is not cyclical and not driven by short-term market conditions; it is foundational to Ford’s identity,” the company said.
Earlier this year, Ford was ranked the most American brand in the country in a national survey, earning top marks across political affiliations and income levels.
“As we approach America’s 250th anniversary, I’m proud that Ford has helped strengthen this country — not just by building great vehicles, but by expanding opportunity and improving people’s lives,” Bill Ford, executive chairman, said in a statement.