Malbon Golf has made a name for itself by loosening up the traditional golf scene, and its newest partnership keeps that philosophy front and center: the Kelce brothers’ Garage Beer is now the brand’s official beer partner.
The deal was unveiled just ahead of the Masters, with Garage Beer pouring its light, 95-calorie brew throughout the tournament week at Malbon’s on-site activation. Guests could also enjoy limited-edition hand-rolled cigars and co-branded pin flags.
“We’ve always believed in doing things the right way — making a better product and staying true to who you are as a brand,” Jay McDonald, Vice President of Marketing at Garage Beer, said. “Malbon made a lot of sense for us. Golf is meant to be fun, and beer has always been part of that. It’s about a day outside with friends, cold beers in hand, and gear that brings some real style to the course.”
Garage Beer is brewed in Columbus, Ohio, putting it not far from where Malbon-sponsored golfer Jason Day resides.
Looking ahead, the two brands plan to team up at more Malbon Home activations, Bucket Cup tournaments, and Sip & Shop retail events connected to upcoming apparel releases. The shared focus is on building community, creating content, and making golf feel more welcoming and enjoyable for everyone.
Founded in 2017 by Stephen and Erica Malbon, Malbon Golf has grown into a lifestyle brand that resonates with musicians, skateboarders, athletes across sports, casual golfers, and Tour professionals like Day who want to bring more personality to the course.
The company’s mission centers on getting more young people involved in the game. Teaming up with two of the most recognizable names in professional football should go a long way toward that goal.
As the partnership rolls out, the Kelce brothers’ venture into golf-adjacent branding signals a broader shift in how sports, lifestyle, and beverage companies are collaborating to reach fans beyond the traditional sidelines.